B MAGAZINE - Muji
B Magazine is an ad-less publication that dedicates each issue to the story of one specific brand. A brand documentary, it not only shares untold stories behind the featured brand but also the sentiment and culture that shapes them. Each issue is packed with B's unique insights and in-depth analysis into what makes these brands iconic.
Th 53rd edition features Muji.
Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items with a loyal consumer interest centered on the brand's philosophy and lifestyle aesthetic. B delves into their exceptional ideology, discovering more than the well-told story of what makes Muji so successful.