B MAGAZINE - Apple Music
B Magazine is an ad-less publication that dedicates each issue to the story of one specific brand. A brand documentary, it not only shares untold stories behind the featured brand but also the sentiment and culture that shapes them. Each issue is packed with B's unique insights and in-depth analysis into what makes these brands iconic.
Th 55th edition features Apple Music.
A spotlight on Apple Music, the music streaming service launched by Apple in June 2015. This issue explores the brand and platform that is a streaming service on a micro level, and yet, also a vast ecosystem on a macro level. It is a brand that has defined the landscape of music streaming. B explores the qualities that set Apple Music apart from its more established competitors – despite being a relative latecomer to the streaming market.